March 05, 2015 Keith Tully
It's getting increasingly difficult to compete if you are a B2B business. As a B2B business, you cannot take your target customers for granted. You must remember they have a vast array of options to choose from and your business is not the only one offering the product and services they are looking for. What you need to do is make sure your business shouts the loudest and is seen and heard more than its competitors.
This is where social media enters the picture. It holds tremendous potential for B2B businesses as a means to showcase their credibility, build reputation and acquire and retain customers. This infographic takes you through a collection of facts and figures that illustrate the importance of social media for B2B businesses. It takes a visual look at various aspects that prove B2B businesses must maximize the potential of social media if they want to boost profitability.
