Cognitive diversity and marketing: How AI is improving innovation

NASA employee George Washington handles clerical work more quickly and efficiently than ever before. He never complains about working late hours and he never needs to stop for a coffee break. Washington is a bot who takes in information from emails and identifies job candidate suitability — something formerly completed by human resources personnel. He represents a new type of diversity within organizations, cognitive diversity. Cognitive diversity, simply put, includes different ways of thinking. It consists of both humans (cognitive thinking) and machines (cognitive technologies). Today, automation is pouring into the workplace at an accelerating rate. Cognitive technologies involve: […]

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