The Self-Driving Startup Teaching Cars to Talk

Every element of Drive.ai’s exterior design—from the color scheme to the location and phrasing of the text—is carefully selected and tested. “We have a lot of opinions and ideas. They are not worth anything unless the user says so,” says design chief Bijit Halder.Drive.ai Horns honk. Hands wave. Lights flash. Fingers fly and eyes meet. This orchestra may seem a mess to anyone stuck in the pit at rush hour, but for the most part, it works. Humans may not excel as drivers when it comes to paying attention or keeping calm, but we’re masters of communication, even when […]

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