Like it or not, most CEOs are fighting a losing battle when it comes to social media. They are overwhelmed and bewildered. Many have decided to essentially withdraw and leave it to others to figure out. First the good news: companies are opening their wallets when it comes to social media spending. Budgets are going up faster than almost any other corporate expenditure. In a 2018 survey, US-based chief marketing officers reported that digital marketing expenditures were growing at double-digit rates and predicted that spending on social media alone would capture nearly 25 percent of total marketing budgets by […]