Need some new social media marketing ideas? Looking for ways to jumpstart your engagement? Whether your goal is to spread awareness or grow your audience, better engagement is your key to success. In this article you’ll discover three ways to improve engagement for your social media accounts . Discover […] .
Category: Social Media Trends
4 Secrets to Unleashing the Power of Simplicity
4 Secrets to Unleashing the Power of Simplicity | Social Media Today In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the […] .
How Hillary and the Other Presidential Hopefuls Are Using Snapchat
In the lead up so far to the 2016 election, social media is more influential than ever. In 2012, Mitt Romney barely had an Instagram , and it was only very recently that Obama joined Twitter . Now, social media must be a part of any smart presidential campaign […] .
Why You Need to Update Your Social Media Policies Now and Tips for Getting Started
If you don’t have a social media policy, you need to create one. If you already have one, kudos, and you mostly likely need to update it. Social media policies protect both the organization and its employees by defining what behavior is acceptable online. So why do you need […] .
“Should We Be on Snapchat?” Brands, Stick to the Platforms Your Voice Actually Needs
Call it peer pressure, call it Fear of Missing Out (FOMO), or call it something else, but some marketers and even brand experts will tell companies that they need to be on every social media platform ( did someone say Tinder? ), everywhere, no matter what. While there’s always an […] .
Divorce by Facebook: New York woman gets OK to file papers online
You’ve been served! On Facebook? 01:53 (CNN)Facebook may soon need to add “Just got served divorce papers” to its list of relationship statuses now that a New York judge has said the social media site is an acceptable way for a Brooklyn woman to serve her husband with a […] .
Will Periscope Redefine What We Find Interesting?
Twitter’s new video app is brilliant technology in a lush package—what a shame our lives are all so boring, right? In November 2009, Twitter made a small, seemingly cosmetic, change to its web interface. For two years, ever since the site was still called “twttr”, the box for composing […] .
Top 10 Strategic Technology Trends for 2015 [Infographic]
What does this year hold for technology? Here’s a look the top technology trends for 2015 and predictions of where digital business will be in the next five years. Are you prepared? The top trends for 2015 include the Internet of Things; 3-D printing; advanced, pervasive, and invisible analytics; […] .
Social Sharing Habits: New Research Reveals What People Like to Share
Tweet Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)? Do you wonder which social channels’ users share most frequently? In this article you’ll discover the most recent findings about what […] .
The secret science of shopping: Why we buy what we do
I remember sitting in a McDonald’s as a kid and complaining that it was so cold. My dad told me it was cold on purpose; the restaurant doesn’t want you to sit there all night after finishing your meal, he said. The cold temperature supposedly encouraged you to eat […] .
The Age Of Interruption Overload
Editor’s Note: Ami Ben David is the CEO and co-founder of TL;DR Email, a simpler, faster email client for iPhone and Apple Watch. Every time I think our way of life couldn’t change any faster, reality proves me wrong. Compare our lives today to just five years ago, and […] .
How one teenage girl is using film to fight child sex trafficking
Rebecca Dharmapalan’s parents always called her a rebel without a cause. Growing up in Oakland, California — the birthplace of the Black Panther Movement, parts of the Free Speech and Disability Rights Movements, and more recent movements like Occupy Oakland — she was constantly surrounded by an activist culture, […] .
How B2B Businesses Are Tackling Social Media in 2015 [INFOGRAPHIC]
March 05, 2015 Keith Tully It’s getting increasingly difficult to compete if you are a B2B business. As a B2B business, you cannot take your target customers for granted. You must remember they have a vast array of options to choose from and your business is not the only […] .
The Face Detection Algorithm Set to Revolutionize Image Search
Back in 2001, two computer scientists, Paul Viola and Michael Jones, triggered a revolution in the field of computer face detection. After years of stagnation, their breakthrough was an algorithm that could spot faces in an image in real time. Indeed, the so-called Viola-Jones algorithm was so fast and […] .
Facebook Sees Dead People, and Begins to Help, But is it Enough?
February 17, 2015 Mike Johansson Facebook has announced what it calls Legacy Contacts – people who can manage your Facebook after you die Three cheers for Facebook for beginning to address the issue of death and our online presences. This week Facebook announced it will begin allowing you to […] .
Two great examples of how journalism has changed for the better
Are we living in a golden age for journalism, or is it the Dark Ages? There’s nothing that gets a group of media types going like that question , which is kind of an updated version of a perennial favorite: “Are bloggers journalists?” Obviously, the kind of upheaval that […] .
Social Movement Encourages Real-World Interaction with Tech-World Metrics
Arts & Culture Tweet Share Branch Out Movement is taking modern approach to traditional communication—using tech to get people to connect “the good, ole fashioned way” Over the past decade, technology use has become to take precedence over face-to-face interactions. Burying our faces in social media, e-mail, e-news, and […] .
Who needs a website? Media companies ponder becoming content providers for Facebook
Image: Mashable composite. Laughing Stock/Corbis Go to where the audience is — that’s the common refrain of 21st century media. Consumers are fragmented, and its up to journalists and editors to bring the news to them. Video startup NowThis News announced last week that it would take that this […] .
The Impact of Dark Social in Travel Marketing
In this digital era, what would you say is the estimated percentage of word of mouth taking place online? As shocking as this may sound, recent research conducted by Ed Keller and Brad Fay shows this number is actually only… 7%! In other words, most of the sharing still […] .
Yik Yak’s growth flatlined after funding, but why?
Yik Yak, the app t hat’s becoming a social media staple on college campuses in the U.S., saw its downloads dip and flatline right around the time it announced its $62 million Sequoia funding round in December. It’s still early days for the young company, so what’s happening? I pulled the stats from app analytics […] .