The preliminary data is in for Socially Devoted Q3 and, for the first time, more than 3,000,000 questions were put to brands on Twitter. Clearly, the demand is there, and brands have an exceptional opportunity to engage their fans on social. The number of closed walls demonstrates that too few […] .
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Content Creators Flee From YouTube, Flock to Facebook for Videos
One of the most interesting data pulls we have done in a long time shows that YouTube is coming under increasing pressure to maintain their status as a major distributor of video content. And where are marketers increasingly going for sharing video content? Yes, that’s right, Facebook. Socialbakers analyzed over […] .
These Brands are Great Storytellers and Excel at Social Customer Care
Achieving Socially Devoted or Smart Storyteller status is tough, and for good reason. It’s extremely difficult to excel at both customer care and producing top-notch, engaging content, frequently. The recently-launched Smart Storytellers benchmark measures content performance by industry and page size that perform in the top 25% against the competition; […] .
How One Business Increased Facebook Fans by 200 Percent
Do you want to grow your Facebook audience? Have you thought about using giveaways to educate your customers? Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers. In this […] .
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Influence: Be the First to Give [INFOGRAPHIC]
Influence: Be the First to Give [INFOGRAPHIC] In the digital world we are fascinated by influence. We want to know who has influence and we want to know who is influenced by whom. We strive for influence in our personal and professional lives and we reject the overt nature […] .
Your Guide to Social Media Compliance
Your Guide to Social Media Compliance Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business […] .
The Moment of Truth: Best Practices For Discovering More Moments to Engage
The Moment of Truth: Best Practices For Discovering More Moments to Engage Yeah, yeah. I know you know (cause obviously you’re a smart person) that you need to engage your customers. And you gotta do it fast, or else you lose them, just like that. With so many avenues […] .
10 Reasons to Combine Search and Social
10 Reasons to Combine Search and Social The combination of search and social is one which cannot be ignored and must be embraced by all. Search engines have changed the way they rank your business because of the integration of social media signals when looking at search algorithms. Around […] .
Social Advocacy and Politics: News Without Filters
Social Advocacy and Politics: News Without Filters Social media coverage of the unfolding events in Ferguson, MO continues to shine a light on real-time, unfiltered news reporting from both professional and citizen journalists. There was a time when the defenders of professional journalism would denigrate the citizen journalist as […] .
The 9 Crucial Sales Skills All Social Sellers Should Master
The 9 Crucial Sales Skills All Social Sellers Should Master All of them. That’s how many of these sales skills you should master if you want to be a social selling superstar. It takes a well-rounded salesperson to consistently find the right prospects and navigate all of the involved […] .
Twitter reviewing policies after Robin Williams’ daughter harassed
By Doug Gross , CNN Zelda Williams, the daughter of Robin Williams, closed her social media accounts after receiving abusive messages. Zelda Williams, the daughter of Robin Williams, closed her social media accounts after receiving abusive messages. (CNN) — Twitter is looking to revamp its user-protection policies after Zelda […] .
9 Social Media Leaders Reveal Brands’ Biggest Social Media Content Mistakes
9 Social Media Leaders Reveal Brands’ Biggest Social Media Content Mistakes It’s no secret, content is king, and brands produce mountains of social media content to feed their marketing campaigns. What’s a secret is that many brands fail, even with huge budgets and ostensibly the best social media marketers […] .
What Does Ecommerce Mean for Social Media’s Future?
What Does Ecommerce Mean for Social Media’s Future? This past week, several mobile users reported the presence of a “Payments and Shipping” option on Twitter through it’s Android app. While the option itself serves no function, as of this writing, it’s safe to assume that the social media mogul will soon integrate some form […] .
Socially Stephanie: Tools, Apps and Hacks for Traveling
Socially Stephanie: Tools, Apps and Hacks for Traveling Dear Socially Stephanie: I’m going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I’m headed to. Do you have any […] .
How to Make Your Blog More Facebook Friendly
Brian Honigman How to Make Your Blog More Facebook Friendly According to Shareaholic , Facebook drives nearly one-fourth of all referral traffic across the web. That’s more traffic than Twitter, Pinterest, Reddit, YouTube and the many other major players in social media are able to generate. Facebook marketing can […] .
Good Reviews Drive Business: Are Your Customers Writing Them?
Good Reviews Drive Business: Are Your Customers Writing Them? I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you […] .
When Your Consumers Talk, Listen
When Your Consumers Talk, Listen The age of unidirectional marketing is over. With the advent of widespread social media use has come a feedback loop in which brands and consumers can easily communicate. The social media space has empowered consumers with an ability to discuss and contribute to a […] .
Instagram users interact with brand posts at double the rate of Facebook users
Summary: Social media analytics numbers show that in the second quarter, Instagram users engaged with brands’ posts at twice the rate that Facebook users did. Photo by Oleg Doroshin/Shutterstock It looks as if Instagram users love themselves some brand ads: According to Ad Age , in the second quarter of […] .
3 Tips for Creating Engaging, Visual Experiences
3 Tips for Creating Engaging, Visual Experiences This blog post was co-authored with our NEXUS partner, CrowdRiff , a social marketing, analytics and insights platform. When it boils down to it, users are visual. According to Zabisco, 40% of people respond better to visual information than plain text. That’s […] .
Computational Linguistics of Twitter Reveals the Existence of Global Superdialects
A dialect is a particular form of language limited to a specific region or social group. Linguists are fascinated by dialects because they reveal social classes, patterns of immigration and how groups have influenced each other in the past. But studying dialects is hard work. Traditionally, linguists do this […] .