The live sentiment mapping The live sentiment mapping “demonstrator” that is being projected at the new Transport System Catapult innovation center. STORY HIGHLIGHTS A UK team is creating a new platform for mapping people’s journey sentiments The goal is to combine social media data with other sources to improve […] .
Tag: digital
Online Reputation Risks: Monitoring Isn’t Enough!
At the time of writing, most companies and institutions are aware of the Online reputation risks damage that negative online conversations can do to their reputation and, as a result, to their operations and bottom line. In response, many have put in place some kind of monitoring system to […] .
Social Media Best Practices in Travel: Facebook [INFOGRAPHIC]
This is the sixth in a series of “Social Media Best Practices in Travel” posts to be published on this blog. Today, we focus on Facebook! Despite of the controversy around tweaks and changes in its newsfeed algorithm, there is no doubt that Facebook remains the king of the […] .
7 Reasons You Should Unplug This Summer
7 Reasons You Should Unplug This Summer Image: Mashable Between smartphones , laptops , tablets and apps , technology influences almost every aspect of our lives. We live in a world where we forget an off switch exists. We get anxious when we leave our personal devices at home, […] .
Why Private Online Communities Are the “New Black”
You have a website , you have a blog , you use Facebook, Twitter, LinkedIn, Pinterest, Instagram, WhatsApp, FourSquare, Klout, and so on . How much time and resources do you allocate to maintaining ALL those platforms? Why are we sending our communities on social media treasure hunts to […] .
Myspace Is Embarrassing Users With Old Photos to Win Them Back
Myspace wants you back — even if it requires a little blackmail. The social network is emailing users old photos of themselves in hopes of enticing them to return to Myspace. The emails include one or two old photos and a line that reads, “The good, the rad and […] .
Top Ten #GoogleGlass Myths Explained
Recently I have been using my Google Glasses for everything from traveling with Glass to keeping updated on the top news stories through my Glassware and without a doubt I am finding them invaluable. As with all new technology, there’s a lot of good and bad speculation about what […] .
The Problem With Social Networks and Teenagers: Networks Don’t Grow With Their Users
Andrew Halls of King’s College Wimbledon recently declared that social media drives teenagers to become ” the hopelessly inadequate stars of their own second-rate biopics. ” This comment might sound harsh for some social media enthusiasts, and many reactions from the digital elite tend to deny that the […] .
SEO, Social & Email: 10 Best Practices
SEO, social media and email are three of the most important online tactics in digital marketing. Follow these 10 best practices for guaranteed success. The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evaluating […] .
Getting Started With Blogging
Whether for business or personal reasons, writing and blogging are important skills to have. In most professions, you will need to use your writing skills at one point or another, so how do you find inspiration? In my opinion, all businesses should have their own corporate blog. Whether they […] .
TV on Twitter: Starz Is Debuting Full ‘Power’ Episode in New Video Feature
Starz will premiere its new crime drama Power on Twitter, using the social platform’s new in-line video feature that allows one-touch playback via Twitter Cards. The full episode will appear in a tweet at midnight Saturday well before the show’s June 7 television debut, a digital-first strategy other TV […] .
How to Build Your Email List: 25 Tips From the Pros
If you own an eCommerce store then you know how important email lists are. If you don’t know, then let me educate you. According to Custora email marketing accounted for 16% of all eCommerce orders in 2013, making it the second most popular channel after organic searches. Logically, this […] .
13 Odd Lessons from Digital Marketing
As a personal and professional blogger, social media advocate, and interested party in the evolution of content marketing, I thought I’d share a few paradoxical lessons I’ve learned throughout the past few years. 1. The Quality vs. Quantity Conundrum Two factors determine the duration of time it takes to […] .
This Is How Facebook Will Achieve the Next Billion Users
Facebook – the mobile first company in its latest Q1 2014 earnings call stated that total user count is up 4% from 1.23 billion total monthly users, total daily user count is up 5.9% from 757 million, and daily mobile user count is up 9.5% from 556 million. Facebook is […] .
Small Businesses: Is Your Website a Novelty or a Utility?
A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are […] .
How Creativity Can Help Boost Online Sales
As digital marketing and advertising has changed throughout over time, function has slowly gobbled up form, one clicks, like, page view and web lead at a time. It’s 2014. And Don Draper ain’t walking through the doors of your boardroom with a storyboard anytime soon. But creativity and imagination […] .
Why Invisible Activities Matter in Social Media
Only 7% of word-of-mouth happens online . This is a key figure in understanding that leaving a digital footprint is part of a sophisticated process; diverse drivers explain why an idea goes online. For instance, when citizens want an idea to go public when it comes to a cause. […] .
Morning Security Brief: Arkansas Tornado, Terrorism Concerns, Passport Security, and Hacking Satellites
► A powerful tornado in Arkansas carved an 80-mile path of destruction through an area around the Little Rock suburb of Vilonia, killing at least 16 people, possibly more, the Associated Press reports. Emergency officials began to pick through the rubble to look for survivors as the sun rose […] .
Rare Apple 1 Computer Sells at Auction For $671,400
A very rare Apple 1 computer sold for a record $671,400 in a German auction on Saturday, according to The New York Times . As Mashable reported ahead of the auction , the Apple 1 computer is a low-powered PC from Apple’s humble beginnings, which began with original co-founders […]
Marketing Reboot, Are You Ready to Change?
By Michael Stelzner Published May 24, 2013 http://www.printfriendly.com” onclick=”window.print(); return false;” title=”Printer Friendly”> Is your business ready to face the technological and sociological changes that are happening right now? To learn why you need to consider rebooting the way you market in this rapidly changing world, I interview Mitch Joel for […]