Who likes you? Who doesn’t? Who used to like you, but now they don’t anymore? Why? Who thought you were funny yesterday? Who thought you were funny last week? Who’d you make tear up with your heartfelt plea? Who’d you make mad completely by accident? No, we’re not talking […] .
Tag: rates
The Social Media Frequency Guide: How Often to Post to Facebook, Twitter, LinkedIn and More
Subway has this sandwich with Fritos on it . I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often […] .
Three Ways to Tell Stories with Data
In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have? Or in the case of programmatic media buying, how […] .
Collaborative Economy Adoption Is Going to Double
Respondents in the largest study in the new peer-to-peer economy reported that they plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models. Above Graphic: Dark colored bars indicate adoption in last 12 months, […] .
Engagement Rate: A Metric You Can Count On
As you know, we’ve driven home the fact that brands’ should not just rely on one metric to measure their social media performance. We believe that all metrics must be taken into consideration when developing social media marketing strategies, including Fan Growth, posts from you and the Engagement Rate […] .