Apple Last month’s iOS 12 update gave us screen time tools , security updates , and a whole heap of new features that make your iPhone feel new again. Now, with iOS 12.1, you get even more ways to express yourself on your iPhone and iPad. With Group FaceTime, you can chat with up to 32 friends and family. You can also spice up your messaging life with 70 new emoji —including a freezing-cold smiley, a mooncake, and a long-awaited redhead . Most importantly, unlike the $1,199 MacBook Air announced today , this sweet software update is totally free. […] […]
It’s not broke, but Google is fixing it. As it announced last month , Google is rebranding Google Feed, its news landing page on Android and in the Google app, to be called Google Discover. Throwing minimalism out the window, Google Discover will replace the iconically spartan Google.com homepage on mobile. Discover is rolling out now on Google.com across both iOS and Android devices. For Android users, Discover is already baked into the interface, accessible by swiping right from the home screen. Anyone using the Google app on iOS or Android will also be met with the Discover homepage, […] […]
Reading all the gushing praise for Google’s new Night Sight low-light photography feature for Pixel phones, you’d be forgiven for thinking Google had just invented color film. In fact, night shooting modes aren’t new, and many of the underlying technologies go back years. But Google has done an amazing job of combining its prowess in computational imaging with its unparalleled strength in machine learning to push the capability past anything previously seen in a mobile device. We’ll take a look at the history of multi-image capture low-light photography, how it is likely used by Google, and speculate about what […] […]
Er zijn inmiddels al meer dan honderdduizend Nederlandse ondernemers en studenten getraind met de Digitale Werkplaats Internet van Google . Dit kan ze helpen bij het vinden van een baan, het kan de inzetbaarheid vergroten op de arbeidsmarkt maar ook een bedrijf laten groeien. Om optimaal deze kansen van het internet te kunnen benutten zijn digitale vaardigheden cruciaal. Daarom heeft Google besloten om vanaf 12 novembermet een bus door heel Nederland te gaan toeren om gratis trainingen en workshops te geven aan ondernemers en studenten. De bus zal in een periode van een jaar iedere provincie aandoen en meer […] […]
The ins-and-outs of copyright law may seem daunting for an individual or business to weed through, but the truth is that the basics are actually fairly simple. It’s in the modern era of social media, file sharing and convoluted, mile-long online consent forms where things get a bit complicated and there’s some grey area. In order to get you and your business up to date on the important facts and myths of copyright law—what it does, and doesn’t cover – we’ve created this comprehensive guide. Let’s get right into it. Before we get into specifics about what copyright does […] […]
Liegen is een onderwerp waar wetenschappers zich al lange tijd mee bezighouden. We doen het allemaal. Een leugentje om bestwil kan je zelfs verder helpen. “Goh, wat heb je leuke schoenen”. Niet gemeend misschien, maar toch handig om een positieve indruk te wekken bij iemand. Bij kinderen is liegen zelfs gezond. Gezond? Ja, omdat dit aangeeft dat ze zich kunnen verplaatsen in wat een ander denkt. Dit heet Theory of Mind. Autistische kinderen vinden het bijvoorbeeld soms moeilijker om te liegen. Onderzoekers willen graag uitpluizen hoe en waarom mensen liegen. Deze kennis kan uiteindelijk nuttig zijn voor politie-onderzoek. In […] […]
Hotlittlepotato Score one for the quantified self-surveillance movement. Last week, the US Food and Drug Agency approved the first-ever, over-the-counter digital contraceptive—a polished and almost preternaturally upbeat mobile app called Natural Cycles . Basal body temperature readings and monthly menstruation data feed into an algorithm that tells users whether or not they should be having unprotected sex. Like most forms of birth control, it’s not foolproof ; the app has been dogged by reports of unwanted pregnancies that prompted two ongoing investigations by European authorities into its Swedish maker’s marketing claims. But that hasn’t hurt Natural Cycles’ popularity. The […] […]
Casey Chin and HOTLITTLEPOTATO When Michael Bennett played for the Seattle Seahawks, he celebrated wins with a victory dance in the team locker room. He did not celebrate them by burning the American flag, contrary to a viral Photoshopped picture that began making the rounds online in September of 2017. If you’d read the fact-checks on sites like Snopes.com , Time , and yep, even WIRED , you would have known that the photo of Bennett burning a flag, his teammates and coach looking on joyfully, was fake. But if you happened to encounter the fake photo on Facebook, […] […]
Casey Chin A spate of hacked Instagram accounts. A $220 million lawsuit against AT&T. A bustling underground crime ring . They all have roots in an old problem that has lately found new urgency: SIM card swaps , a scam in which hackers steal your mobile identity—and use it to upend your life . At its most basic level, a SIM swap is when someone convinces your carrier to switch your phone number over to a SIM card they own. They’re not doing it for prank call cover, or to rack up long-distance charges. By diverting your incoming messages, […] […]
Just a few days prior to its monthly patch release, Microsoft released an emergency patch for a critical vulnerability in the Windows Host Compute Service Shim (hcsshim) library that could allow remote attackers to run malicious code on Windows computers. Windows Host Compute Service Shim (hcsshim) is an open source library that helps “Docker for Windows” execute Windows Server containers using a low-level container management API in Hyper-V. Discovered by Swiss developer and security researcher Michael Hanselmann , the critical vulnerability (tracked as CVE-2018-8115) is the result of the failure of the hcsshim library to properly validate input when […] […]
Researchers have devised a test that gauges a person’s susceptibility to falling for online scams and other types of internet crime. The freely available questionnaire – called “ Susceptibility to Persuasion – II ” (StP-II) and developed by scientists at the Universities of Cambridge and Helsinki – asks the […] .
Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. In a year of epic superhero movie landmarks like Black Panther and Avengers: Infinity War , one superhero will likely […] .
In a week of harrowing city-level cyber attacks , New York is taking some precautions. While the timing is coincidental, New York City Mayor Bill de Blasio just announced that the city will introduce the first tools in its suite of cybersecurity offerings to protect residents against malicious online […] .
WeLiveSecurity sat down with David Harley to get a better understanding of Critical Infrastructure and the role he has played in the area throughout his career. [Editor] How did you come to be involved with Critical Infrastructure? [David Harley] I first took an interest in Critical Infrastructure (CI) when […] .
AI and privacy predictably dominated conversations at this year’s Adobe Summit, as both speakers and attendees tackled the elephant in the room. Thankfully, the “Summit Sneaks” sessions offered a little respite. Hosted by Leslie Jones of “Saturday Night Live,” experience creators had an opportunity to stand on stage in […] .
In a world of mass-market goods and social media scrolling, personalization has more power than ever This article titled “Make my mark: why personalisation is having a moment” was written by Anna-Marie Crowhurst, for theguardian.com on Wednesday 15th November 2017 11.36 UTC Beanz Meanz Heinz, arguably the greatest British […] .
Live-streaming is a key trend of the moment, with an increasing number of brands and individuals looking to streaming to help boost reach and engagement. And while not everyone can be a live-stream star, and not every live-stream draws an audience, there’s clearly demand there. According to Facebook , […] .
It’s a service that’s intuitive, fast, and equipped with an excellent set of features built around usability, syncing, and sharing. Dropbox competitors seem to lag behind this giant in quite a few ways. We really like Dropbox , but if you want the best security around, it’s time to […] .
Each new event marks an exciting opportunity – and responsibility – for any brand or business. Whether you’re planning a conference for your customer base, or opening a new flagship store, social media marketing managers now must focus on connecting the experience with their audience – both those in […] .
Facebook-owned WhatsApp is launching a new set of visual enhancement features today, as it looks to broaden its use-case and expand it’s potential. As reported by TechCrunch , WhatsApp is adding image filters, reply shortcuts (which enable more efficient responses to specific messages in-stream), and albums (which group photos […] .
“But what about the printer dots?!” So you’ve decided to become a leaker. Be it government corruption, corporate malfeasance, evidence of Russian hacking, or just some garden-variety, messed up shit someone wants to stay under wraps—a secret caught your eye, and you’ve decided it needs to be exposed. But […] .
As you likely already know, visuals are now an essential element of any social media marketing strategy. Initially, long, text-based posts were the primary communications option on Facebook, which were soon replaced with short and spicy messages, ala Twitter. And with the passage of time, and the development of […] .
French researchers said on Friday they had found a last-chance way for technicians to save Windows files encrypted by WannaCry, racing against a deadline as the ransomware threatens to start locking up victims’ computers first infected a week ago […] .
Credit: Irina Tischenko/iStock/Thinkstock – There has been a steady stream of reports and claims lately that many of us no longer need endpoint security, that antivirus (AV) programs on our PCs are worthless. Gizmodo flat out said that you really don’t need an antivirus app anymore, arguing that Windows 10 […] .
Cybercrime has quickly become a major problem for businesses, governments and citizens all over the globe. While awareness of this multifaceted threat is increasing, we’re still making the same blunder when it comes to cybersecurity, as a recent study by the Pew Research Center alluded to. Here are a […] .
Credit: Thinkstock NOTE: This story was originally published in September 2013 and updated in April 2017. Bringing IT in-house and setting up dedicated on-premises servers can be intimidating for a small business, especially given the recent focus on online services. Moreover, resources designed to help tend to assume a […] .
Credit: Vicki Lyons, Sara de la Fuente and Daniel Basile In the school district of La Crosse, Vicki Lyons depends on mobile device management software from Jamf to manage the Wisconsin district’s fleet of iPads and MacBook Air devices. The Apple device management platform plays a key role in […] .
Beyond being merely a host site for your digital resume, LinkedIn can be a powerful platform for building your professional brand. This has been strengthened in recent times by the increase in content being published, shared and read on site – in fact, LinkedIn has reported that they’ve seen […] .
2016 was een bewogen jaar. Zeker ook op het gebied van online security, hackers en cybercriminelen. Als je echt 100% safe en secure wil blijven kan je beter gewoon helemaal geen gebruik maken van online diensten, en lekker offline blijven. Als dat geen optie is, gebruik gewoon je verstand […] .
Five years ago, social customer service was barely a blip on anyone’s radar. Only 10% of organizations where using social channels for customer service. This small pool included risk-takers with a tolerance for potential failure – companies like Comcast. When Comcast established @ComcastCares in March 2008, it was (for […] .
Looking for a way to simplify the process of publishing your curated content on Facebook? Want to schedule curated content posts and links to your own blog? By using If This Then That (IFTTT), Pocket, and Google Docs, you can create a cost-effective and time-saving workflow that will help […] .
300: Rise of an Empire (2014) HD Director : Noam Murro. Producer : Mark Canton, Bernie Goldmann, Gianni Nunnari, Deborah Snyder, Zack Snyder, Thomas Tull. Release : March 5, 2014 Country : United States of America. Production Company : Legendary Pictures, Hollywood Gang Productions, Atmosphere Entertainment MM, Warner Bros., Nimar Studios, Cruel and Unusual Films. Language : English. Runtime : 102 min. Genre : Action, War. Movie ‘300: Rise of an Empire’ was released in March 5, 2014 in genre Action. Noam Murro was directed this movie and starring by Sullivan Stapleton. This movie tell story about Based on Frank […]
We’ve found the secret behind Media pages’ incredible viral reach, and it can have serious impact for Brands. Everyone wants you to make shareable content. Yeah, us too . After all, it makes sense that having your audience share your story would be an easy way to reach another, […] .
Need some new social media marketing ideas? Looking for ways to jumpstart your engagement? Whether your goal is to spread awareness or grow your audience, better engagement is your key to success. In this article you’ll discover three ways to improve engagement for your social media accounts . Discover […] .
It’s easy to get lost in the mix with social media. For some small businesses, the process of social media adoption can be somewhat overwhelming. There are many social networks out there, but your business does not need to be on all of them. Here’s a breakdown of the […] .
Patriots Day (2016) HD Director : Peter Berg. Producer : Stephen Levinson, Hutch Parker, Michael Radutzky, Dorothy Aufiero, Dylan Clark, Mark Wahlberg, Scott Stuber. Release : December 12, 2016 Country : United States of America. Production Company : CBS Films, Closest to the Hole Productions. Language : العربية, English, 普通话. Runtime : 133 min. Genre : Drama, History, Thriller. Movie ‘Patriots Day’ was released in December 12, 2016 in genre Drama. Peter Berg was directed this movie and starring by Mark Wahlberg. This movie tell story about An account of Boston Police Commissioner Ed Davis’s actions in the events leading […]
Are your headlines performing as well as you’d like? Do you want to write more effective headlines? Using a few simple techniques, you can craft headlines that capture attention and convince people to click through to your content. In this article you’ll discover six tips for writing effective headlines […] .
Are your customers leaving negative comments on social media? Do you need a plan to handle customer complaints? Responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. In this article you’ll find out how to deal with negative comments on social media […] .
5 Lesser-Known Factors That Influence How People Experience Your Site | Social Media Today “User experience” or “UX” is a big buzz-phrase that everyone in web design seems to love throwing around nowadays. Mind you, with Google’s ever-increasing focus on semantic search and the premiums it puts on user […] .
Another Big Milestone – Let’s Encrypt is now offering Free HTTPS certificates to everyone. Let’s Encrypt has opened to the public, allowing anyone to obtain Free SSL/TLS ( Secure Socket Layer/Transport Layer Security ) certificates for their web servers and to set up HTTPS websites in a few simple […] .
The Boss Baby (2017) HD Director : Tom McGrath. Producer : Ramsey Ann Naito, Denise Nolan Cascino. Release : March 23, 2017 Country : United States of America. Production Company : Twentieth Century Fox Film Corporation, DreamWorks Animation. Language : English. Runtime : 97 min. Genre : Animation, Comedy, Family. ‘The Boss Baby’ is a movie genre Animation, was released in March 23, 2017. Tom McGrath was directed this movie and starring by Alec Baldwin. This movie tell story about A story about how a new baby’s arrival impacts a family, told from the point of view of a delightfully […]
The value of social media analytics was long before proven. But the extent to which it is influencing real-time business decisions has made all predictions look miniscule. Today, social insights has become one of the primary inputs into marketing and product strategy formulation. Dashboards by Radian6, Brandwatch and Sysomos […] .
To introduce a product that they haven’t even touched yet, influencers from around the world came to New York to test it out. To introduce a product that they haven’t even touched yet, influencers from around the world came to New York to test it out. Samsung’s decision to […] .
4 Secrets to Unleashing the Power of Simplicity | Social Media Today In today’s busy world, when it comes to internet marketing, the best practice is to keep it simple. Web sites have 3 seconds to catch and keep a visitor. If those 3 seconds are lost because the […] .
Twitter is great for business! Unlike Facebook, there’s no pesky algorithm that limits your views to like three people. You hit the Tweet button and boom, your post is out there for the whole world to see. So technically you could reach 304 million people! Well, maybe you won’t […] .
Believe it or not, Google is old enough to buy beer! Twenty-three years ago, Google changed the way we use the Internet and made it easier for all of us to find the crazy things we’re constantly searching for (dog psychologist – seriously). One of the major things Google […] .
6 Lesser Known Facebook Features You Should Be Using | Social Media Today With Social Media changing so fast, it’s easy to see how updates can be missed. Over at their HQ in sunny California, the Facebook team (in between surfing and catching some rays) are constantly coming up […] .
B2B social media marketing on Instagram | Social Media Today With thousands of social networks available to marketers, the usual suspects: Facebook, Twitter, and LinkedIn get mentioned first for B2B social media marketing. Instagram doesn’t always get mentioned in the same breath for B2B companies. And, Instagram is not […] .
When it comes to marketing, there are two main ways to hack your way to success. You can A/B test, tweak, test and re-test, until you figure out what works, or you can check out how the Pros are doing it, and start off all your testing and tweaking […] .
Facebook isn’t only the most popular social media channel in the world; it’s also a tool recruiters can use to get to know candidates. And while over 18 million users have found a job thanks to the site, many companies are learning more about candidates through their Facebook posts […] .
With Cusby, users can build iterative connections with multiple USB ports, channeling the design ethos of LEGOs With Cusby, users can build iterative connections with multiple USB ports, channeling the design ethos of LEGOs Though many current laptop models come with a plethora of USB connections, not all do—a […] .
How to Generate Big Data Revenue Without the Big Investment in a Team of Data Scientists – If you are like most companies, you know you need to get started with Big Data – and sooner than later. Companies today are more customer-focused, are trying to outpace the […] .
Security experts’ and non-experts’ top security practices, according to Google’s survey. Long gone are the days when you could pass off all your computer issues to an expert — IT support or the broadband 1-800 number. Today, in this always-connected, mobile world, regular people find themselves in a challenging […] .
While working on the title for my upcoming session at CompTIA ChannelCon 2015, I realized that just one word can make a huge difference. My session is entitled “ Transform from the Inside Out: Building Internal Effectiveness while Growing Your Business .” […] .
Consumers expect more than pure utility and appealing designs. They want to know that the goods they purchase are developed, produced, marketed, and sold in a manner that respects the environment, the company’s employees, and customers. This isn’t just starry-eyed idealism speaking. Surveys reveal that 55 percent of online […] .
Unlike many of the other popular social media platforms out there, Instagram doesn’t have its own analytics dashboard for users and brands to measure the engagement and effectiveness of their posts. Luckily, there are a ton of analytics tools out there that can be used, with some of the […] .
Content curation is a vital facet of strategic social media marketing. Content curation is the practice of discovering, collecting and sharing relevant, high-quality content across your social media channels. A social media presence is no longer optional. If you want your company to be taken seriously, a presence on […] .
It Only Takes a Seed: 7 Fundamental Steps to Build Your Personal Brand | Social Media Today Welcome to the digital age of marketing where you are the brand. You can run and hide but you can’t escape the need to build your personal brand. We all know people […] .
What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion. Sadly, there’s a lot of bad writing out there, especially on social media. There are several qualities […] .
PSFK talks to Nuala O’Connor about the importance of advocating for basic human rights in the online space PSFK talks to Nuala O’Connor about the importance of advocating for basic human rights in the online space Innovation is the new currency in today’s Idea Economy. In recognition of the […] .
PSFK speaks to Nico Sell, co-founder of the world’s most secure peer-to-peer encrypted messaging system, about the perils of digital security PSFK speaks to Nico Sell, co-founder of the world’s most secure peer-to-peer encrypted messaging system, about the perils of digital security Innovation is the new currency in today’s […] .
Data is everywhere. The number of unique data sources out there is larger than any one organization can wrangle. And make no mistake – these big data sets are thesource of competitive advantage for companies across all industries. But finding the right information from today’s huge data ecosystem is […] .
If you don’t have a social media policy, you need to create one. If you already have one, kudos, and you mostly likely need to update it. Social media policies protect both the organization and its employees by defining what behavior is acceptable online. So why do you need […] .
Bringing Campaigns to the Next Level with Social Intelligence | Social Media Today A constant array of new products, growing competition and constantly changing customer needs… These are the challenges marketers in all industries face today. With increasing pressure on marketing budgets, the success of every campaign becomes crucial. […] .
I don’t know about your part, but I make heavy use of tabs. I currently have 200+ tabs open in my Google Chrome Web browser. And sometimes the number is even more. For me it’s a daily thing, as I regularly open new tabs because of my habit of […] .
ALEXA rankings suggest that 26% of the world’s top 1mn websites use Magento . The problem of attracting customers has been an age old problem, but what do you do once the consumer walks into your online Magento store? There’s no salesperson to offer them products, press upon them […] .
memory hole A fourth-grade teacher at an elementary school near Lubbock, Texas was recently fired over a post on a social network. According to mysanantonio.com , Karen Ftizgibbons published a post on Facebook decrying the resignation of Police Cpl. David Eric Casebolt , the officer at the center of […] .
What were people saying about your brand on social networks in China this week? What product discussions were taking place on forums in Germany and Brazil? How would you know? Synthesio. The nature of the internet means almost every brand, large or small, is global. However, to track and […] .
Kali Linux for Docker The Developers of one of the most advanced open source operating system for penetration testing called ‘ KALI Linux ‘ have made the operating system available for Docker-addicted system administrators. But, What’s Docker? Docker is a new open-source container technology, released in June 2014, that […] .
Employees need to have the freedom to innovate, without IT restrictions. And cloud allows such liberty. But cloud is built up of compute, network and storage, none of which are yours. The only thing you own in the cloud is your data . When you move applications to a […] .
Denis Duvauchelle is the CEO and co-founder of productivity app Twoodo . This post first appeared on the Twoodo blog . Unless you do your job exclusively via email, there’s no excuse for you to have that tab or app open. There I said it.. But you do have […] .
One time, at a dinner event, I was asked by an older gentleman, “So, you know how hasthags work?” Yes. Yes, I do. For the hashtag neophytes, hashtags are the things people slap on the end of a post. Example: “Great day for a bike ride! #beautifulweather #nofilter # […] .
Tweet Do you have a company blog? Are you looking for ways to improve it? Everything counts in blogging. In this article I’ll share some must-have tools for your business blog to help you do all of that and more. #1: Accentuate Social Follower Counts Discover 26 blogging tools […] .
Tweet Do you create images? Do they inspire your readers to take action? When used strategically images, slide decks and infographics can drive traffic to your business. They also offer the opportunity to provide further value through your content. In this article I’ll share three creative examples from businesses […] .
Tweet Do you split test the opt-ins on your website? Want to get better results? To learn how to create effective split tests, I interview conversion expert Joanna Wiebe. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s […] .
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into a different perspective, shedding light on alternative trends and how these can affect social media strategy and performance measurement. How do people share? It is […] .
Tracking engagement is important, but there are right ways and wrong ways to do it. Finding the right type of engagement measurement for your brand’s Facebook® Page depends on a few factors: your industry, business goals, revenue model, and the makeup of your Facebook Page Posts. We’ve analyzed tens of […] .
Tweet Do you monitor online conversations? Are you looking for new tools to track your mentions? Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying. In this […] .
Tweet Are you wondering how your competitors are using social media? Have you explored what works for other businesses? If you analyze the social media efforts of other businesses you’ll find insights to improve your own social media marketing. In this article you’ll discover four ways to research what […] .
Creative professionals — graphic designers, artists, photographers and others — are extremely sensitive to the changing winds of the economy. While creative work is critical to business success, clients often have an imperfect view about the process and value of creative labor. Thus, designers have to figure out how to navigate their own […] .
Twitter’s new harassment-reporting tool is making it easier for users to report threatening tweets to the police. Sort of. Users who report threatening tweets now have the option of receiving an emailed report, summarizing the tweet, when it was sent and other information that may be relevant to law […] .
Discover 44 media tools recommended by the pros. Add your URL and call to action to a snip. Here’s how the snip looks when viewed. Schedule Instagram image pins. Repin suggested pins to your own boards. See how long visitors have been on your site. Find common conversation points. […] .
For most people, persuading others is a part of daily life. Whether it be persuading your kids to tidy their room, an employee to complete a task or a customer to make a purchase, persuading others is something most of us have to do. Scientists have researched the persuasion […] .
Tweet Do you know how your Google+ business page is performing? Are you using Google+ My Business analytics? The Google+ Dashboard has greatly improved the analytics it offers for its platform. In this article you’ll discover the Google+ Dashboard and the analytics included in each option . Discover how […] .
Tweet Do you engage with your audience on multiple social platforms? Do you want to work more efficiently? Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time. In this article you’ll discover how to create a social […] .
Tweet Do you post videos? Want to make them better? To learn how to create great videos, I interview video blogger Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […] .
Tweet Are you taking advantage of the most recent Facebook features? Want to know how to improve your Facebook marketing? Staying on top of the latest Facebook updates will help your business get better results. Here are five ways to incorporate recently revealed Facebook features into your marketing. Discover […] .
March 04, 2015 Lauren Mikov Sometimes when I manage a company’s social media accounts, my client will ask for homework. “What can I do to contribute to my social media presence?” They want to get involved beyond the tasks I include in their contracts: sending me anecdotes, info, and […] .
A joint venture between design teams at MIT’s Tangible Media Group and the Fluid Interface Group have incorporated the social network into a garment which signals to other wearers your interests and associations. (CNN)Once was a time when finding out if you were compatible with someone involved a complex […] .
March 05, 2015 Kate Boyce You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social media storm. You’re sure of it…at least…you think it will. Then ‘that’ question pops up – ‘How is it […] .
Mashups. That’s what the kids are into these days, and a brand new app called Trio is making the process of creating them swift and dead simple. Mashups — compiling different multimedia elements into a single overarching message — sounds cool but it is not the easiest thing to […] .
March 05, 2015 Anand Srinivasan According to a survey report published by digital marketing company Regalix in January this year, close to 92% of B2B companies now shared content over social media. But is this getting them the necessary dividends? The survey of top level executives from B2B firms […] .
February 16, 2015 Isra Garcia Convergence in the Social Web Ecosystem In order to explain convergence in new communications we need to move beyond a single dimension to build interactive ecosystems. They will be based on channels, media, platforms and Social Web tools to create both internal and external […] .
February 16, 2015 Marcus Taylor With over 1/6th of the planet’s population connected to social media sites, it’s unsurprising that businesses across all sectors are keen use these platforms to engage with potential customers. Over the past few months, I’ve been doing a lot of research on how brands in the […] .
February 17, 2015 Kelsey Jones Millennials (current 21 – 35ish year olds) and Generation Z (those who are currently under age 21) have significant buying power. Combine that with the fact that they are the first two generations to grow up with the internet and technology as a significant part […] .
February 17, 2015 Hinge Marketing If you answered no, your very next question should be, “Why not?” Your brand is how prospects learn to know and trust your firm. And if your firm isn’t top of mind for prospects, it’s most likely due to a lack of brand strength […] .
February 17, 2015 Emily Hunt There’s so much brilliant content floating around social media, and if you want yours to generate high levels of engagement and interaction then you’re fighting for air against millions of others. However, there are a few simple tips and tricks that I’ve found work miracles […] .
February 17, 2015 Sofie De Beule Social media can easily distract you from the things that matter. Due to the large volume of incoming messages, brands fail to take the right actions when it comes to handling online complaints. Beyond tracking information about brands, how can they make sure […] .
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Des Traynor 5 hours ago Follow Des Traynor is the co-founder of Intercom , the easiest way for Web and mobile businesses to understand and communicate with their customers. This post originally appeared on InsideIntercom . It rarely makes sense to take feedback from all users and it never […] .
Kevan Lee 5 hours ago Follow This post originally appeared on the Buffer blog . You get a ton done when you’re at your computer, speeding away on the day’s social media strategy . Might there be a way to wring some productivity when you’re away from your desk? […] .
Find out where to check and adjust your privacy settings on top social media networks. Make universal changes to your default privacy settings. Decide if you want to make your Facebook posts public, just shared with friends or customized. Review all sections of your profile and adjust who (public, […] .
Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? To learn how to make more money with your blog, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is […] .
After working with dozens of nonprofit organizations to help them strategize and improve the overall performance of their Facebook efforts, I’ve come to understand what successful pages have in common: Content that not only helps their target audience tell their story through engagement, but also adds real value to […] .
Trick-or-treating may be the best part of Halloween — but not all neighborhoods are equal when it comes to candy distribution. That’s why Nextdoor , a social network aimed at connecting neighborhoods, rolled out new mapping features to help users plan the best trick-or-treating routes. See also: The unofficial […] .
With over 300 million users , LinkedIn is the largest and most influential professional social network. It’s a luxurious vitrine with many experts, influencers, and decision makers looking out for what your brand is saying. Why is it, then, that brands don’t seem to be engaging with their audience? Using Socialbakers […] .
Do you use LinkedIn to find potential clients? Want to use LinkedIn more effectively? To grow your network, you need to build relationships and become an invaluable resource to others. In this article you’ll discover how to use LinkedIn to better connect with leads and prospects. Find out how […] .
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll share five ways to research your […] .
Brian Honigman 13 hours ago Follow Brian Honigman is a marketing consultant, speaker and a freelance writer. This post originally appeared on the Jumplead blog . A lot of work goes into getting subscribers so it may be tempting to pat yourself on the back and take a break […] .
How to increase your ROI by exploiting the competition Tomer Granit 10 hours ago Tomer Granit is Marketing Manager at AdClarity , a leading marketing intelligence & research platform. It’s certainly a bit taboo to be encouraging exploitation, but wait before you judge: we’re not encouraging using dirty practices […] .
Hands on: Google’s Inbox helps to organize your email life with bundles and more Jackie Dove 3 hours ago Follow In the never-ending quest to take control of email, many have tried — but few have succeeded — in automatically separating out the critical from the negligible. Part of […] .
An app is in development that will come to get to know you through questions and taking data from your phone The 2013 Academy Award-nominated film Her dealt with virtual voice companions who interacted with humans through their personal cell phones and devices. Providing advice and companionship for the […] .
Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don’t have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this article I’ll share […] .
Looking for proven ways to improve your social media marketing? Wondering what resources you should read to boost your social efforts? We’ve compiled a list of our top ten articles from the recent past, each focused on a different social network. You’ll discover proven techniques to get your marketing […] .
Do you want to reach more people on Google+? Are you using Google+ hashtags? Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach. In this article you’ll discover how to find hashtags to […] .
8 hours ago This post originally appeared on the iDoneThis blog . Working remotely requires a totally different approach from how we’ve come to define our workday. We’re so used to the commutes, having to deal with our cubicle neighbor, the water cooler chats, and shuffling in and out of […] .
Digital Property Is “Real” Property: 5 Ways to Treat It That Way Although we’re in at least the seventh decade of the Digital Era, and people realize how integral social and digital technologies are to both our personal and professional lives, there is still a very strong tendency to […] .
How Restaurants Can Use Social Media Effectively A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even […] .
Learning to listen: 6 huge benefits of paying attention to your community It often takes an outsider’s perspective to learn about new opportunities, whether they take the form of flaws, bugs, or unique use cases. The most valuable opportunities often come from customers themselves — the people who are […] .
Do you want your fans to help market you? Are you wondering how to include fan content in your social media? To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast . More About This Show Social […] .
social media how to Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the […] .
Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing . […] .
Disrupt Your Planning: It’s Time We Ditched Lazy Profiling [INFOGRAPHIC] I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and […] .
This post originally appeared on the Buffer blog . You know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter , but you have no idea what to post . I’ve been there […] .
Cause Related Marketing on Facebook: 3 Companies Doing Back to School Right Back to School is usually a time for brands to throw big sales and capitalize on the fact that moms and dads are rushing to the store to stock up on supplies for their kids. So, it […] .
Socialbakers > Blog > Socially Devoted > Why Brands Can’t Fake Social Customer… Why Brands Can’t Fake Social Customer Service image Social Customer Service is all about making fans feel secure and connected to your brand. By answering their questions quickly, in a considered and thorough way, brands can […] .
Do you want to be a sought-after resource in your niche? Do you need tips on how to become a Twitter influencer? To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers. In this article I’ll show you the […] .
Your Guide to Social Media Compliance Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business […] .
The Moment of Truth: Best Practices For Discovering More Moments to Engage Yeah, yeah. I know you know (cause obviously you’re a smart person) that you need to engage your customers. And you gotta do it fast, or else you lose them, just like that. With so many avenues […] .
Social Advocacy and Politics: News Without Filters Social media coverage of the unfolding events in Ferguson, MO continues to shine a light on real-time, unfiltered news reporting from both professional and citizen journalists. There was a time when the defenders of professional journalism would denigrate the citizen journalist as […] .
The 9 Crucial Sales Skills All Social Sellers Should Master All of them. That’s how many of these sales skills you should master if you want to be a social selling superstar. It takes a well-rounded salesperson to consistently find the right prospects and navigate all of the involved […] .
9 Social Media Leaders Reveal Brands’ Biggest Social Media Content Mistakes It’s no secret, content is king, and brands produce mountains of social media content to feed their marketing campaigns. What’s a secret is that many brands fail, even with huge budgets and ostensibly the best social media marketers […] .
Socially Stephanie: Tools, Apps and Hacks for Traveling Dear Socially Stephanie: I’m going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I’m headed to. Do you have any […] .
Brian Honigman How to Make Your Blog More Facebook Friendly According to Shareaholic , Facebook drives nearly one-fourth of all referral traffic across the web. That’s more traffic than Twitter, Pinterest, Reddit, YouTube and the many other major players in social media are able to generate. Facebook marketing can […] .
Good Reviews Drive Business: Are Your Customers Writing Them? I had breakfast the other day with my brother-in-law, a dentist who has been working for the same practice in San Diego for some 20 years. The practice spends a fair amount on online advertising, he told me. “But you […] .
When Your Consumers Talk, Listen The age of unidirectional marketing is over. With the advent of widespread social media use has come a feedback loop in which brands and consumers can easily communicate. The social media space has empowered consumers with an ability to discuss and contribute to a […] .
3 Tips for Creating Engaging, Visual Experiences This blog post was co-authored with our NEXUS partner, CrowdRiff , a social marketing, analytics and insights platform. When it boils down to it, users are visual. According to Zabisco, 40% of people respond better to visual information than plain text. That’s […] .
Creating Human Value Online to Drive Sales If you are a business with an eCommerce store (selling products or services online) you may find it hard to prove to your customers that you can be trusted. Regardless of how the internet has evolved over the years, there are still […] .
By on Aug 04, 2014 Online Marketing Online marketing presents you with a unique opportunity to create a bigger buzz than you can do with traditional marketing. This is particularly true for word-of-mouth marketing. Word-of-mouth marketing is defined as a type of marketing that promotes something by compelling independent people to promote the […] .
The Secrets to Tweets that Generate Engagement Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made […] .
Do you need help getting started with your social media marketing strategy? Do you know what to include? Goals and objectives guide your social media strategy to help you successfully connect with your customers. In this article I’ll share what you need to include in your social media marketing […] .
Do you segment and track leads? Are you reaching the right people at the right time? Before customers buy your product or service, they go through a process of discovery, learning and understanding. Customizing your social tactics based on the buying stage increases sales. In this article you’ll discover […] .
5 Way to Get More Reach for Facebook Fan Page Companies are in a tizzy these days because the content on their Facebook Pages are reaching less people. A current study estimated that brand posts on Facebook are generally seen by about 6% of page’s fans, and that number is […] .
Post-secondary institutions need to understand how powerful the impact of social media is on every phase of the student lifecycle when developing communication and outreach strategies. Student Services offices can—and should—interact with students in a much more positive, measurable way using social media. By having different departments working together, […] .
More businesses are turning every month to social media management agencies to make sure that their company stays in the game and abreast of the now changed marketing landscape. There’s nothing wrong with that approach at all if your circumstances warrant outsourcing such a vital piece of your strategy, […] .
pinterest and business You might think your business doesn’t fit the Pinterest mold for marketing. The application is a visual-based tool that allows users to find and curate images and videos and ‘pin’ these visual collections on ‘boards’, collecting themes of interests from travel and crafts to weight loss […] .
Do you want to create blog posts people can’t help but share? Have you used Facebook to find content that’s most appealing to your readers? You can write shareable blog posts by taking the time to understand what your audience really wants from you. In this article you’ll discover […] .
Do you want to use your in-depth experience to help others? Are you a trusted resource? Successful marketers spend time sharing what they know. In this article I’ll share where you can answer questions from fans, customers and even strangers to build your credibility as a recognized resource . […] .
7 Web design disasters that drive people crazy While working on an article about responsive design , I realized how frustrating it is when companies design for a desktop only experience. I use a laptop for much of my Web browsing, but when I’m on the go it drives me […] .
The live sentiment mapping The live sentiment mapping “demonstrator” that is being projected at the new Transport System Catapult innovation center. STORY HIGHLIGHTS A UK team is creating a new platform for mapping people’s journey sentiments The goal is to combine social media data with other sources to improve […] .
This is the sixth in a series of “Social Media Best Practices in Travel” posts to be published on this blog. Today, we focus on Facebook! Despite of the controversy around tweaks and changes in its newsfeed algorithm, there is no doubt that Facebook remains the king of the […] .
Screen Shot 2014-05-22 at 8.27.58 PM We love setting goals for improvement here at the Buffer blog , and one of our most recent challenges has been this: Every post gets an original image. This might not sound like such a tall task until you consider that Courtney and I are journalism […] .
For a business, engaging your community is the primary way to build a bigger business and gain new customers. Keeping their attention, as well as being attractive to new potential customers, is the focus of most social media strategies. This methodology is known as a community engagement strategy . […] .
This ain’t your momma’s pinboard. Pinterest may seem like a social network dominated by crafty women and mommy bloggers, but in truth, the website has a thriving community of men who’ve curated boards dedicated to everything from fine wines to children’s art projects. To gain a bit of insight […] .
Employee Advocacy Banner Employees Rising It’s official – there’s good news for business leaders who believe that employee advocacy makes sense for their organizations: “One in five of your employees is already speaking out publicly on your behalf – you just didn’t realize it.” (Source: Weber Shandwick; Employees Rising: […] .
Wondering, what does a shareable social media post look like? Then wonder no more. Save or bookmark the handy infographic below from MyCleverAgency and reference it anytime you get befuddled. It delineates in detail what engaging, effective and viral Facebook, Google+, Twitter, Pinterest, or blog posts should include. Anatomy of perfect […] .
honeypot attracting social media community members Last week I delivered a presentation “Secrets of Great Communities and Community Mangers” at the KAConnect conference. It was a wonderful, inspiring event for knowledge management professionals in the Architecture & Engineering (an $11B industry). Given the focus of their practice, this industry […] .
Blogging for eCommerce Everyone says that content is king and that blogging is the future of marketing, but I’d be willing to bet that you have asked yourself questions like: “What the heck does it even mean for an eCommerce store to have a blog?” “How will a blog […] .
Social media dashboards are a blessing, and sometimes a curse. The upside: they allow us to monitor efficiently and make better use of our time. They also allow us to schedule important posts. But sometimes scheduling can be problematic. A couple quick thoughts today about what to watch for […] .
Who likes you? Who doesn’t? Who used to like you, but now they don’t anymore? Why? Who thought you were funny yesterday? Who thought you were funny last week? Who’d you make tear up with your heartfelt plea? Who’d you make mad completely by accident? No, we’re not talking […] .
Subway has this sandwich with Fritos on it . I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often […] .
Social media dominates the time people spend online, and a vast majority of companies now have some type of social presence. Unfortunately, social success remains elusive for many; common social media faux pas are largely to blame. Social media as a marketing channel is a force to be reckoned with that […] .
Are your blog posts irresistibly sharable? Do you want more people sharing your content across social channels? Blog posts are the hub of your social media presence. In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest . #1: […] .
Do you want to increase your sales, but don’t have money for advertising? Would you like to grow your business using social media? In this article you’ll discover the social media “Secret Sauce” that anyone can use to grow their business without spending money on advertising. The Cheapskate’s Guide […] .
Do you know what people are saying about you? Are you checking your company’s social mentions daily? Finding and addressing negative reviews and comments can be a challenge. In this article I’ll share five tools that help you monitor what people are saying about your company, products and staff […] .
Have you heard of Twitter cards? Are you wondering how you can use them for your business? To learn about how Twitter cards can be beneficial to your blog, this episode of the Social Media Marketing podcast goes deep on the subject. More About This Show Social Media Marketing […] .
Tweeting practices Twitter is a great tool for keeping in touch with clients. Once you’ve got a solid following, you need to take care so they don’t lose interest. There is plenty of advice out there about must-do’s on Twitter, but don’t burn yourself out trying to follow all […] .
Use Twitter to Perform Marketing Research Startups often lack the budget or funding to perform extensive marketing research. Their best option is to use cost-effective online tools to gain a better understanding of their markets. One such tool that’s commonly used is Twitter. By leveraging Twitter, start-ups can monitor […] .
Logo design icon A question that we hear asked a lot around here is how to make a professional small business logo. Because a logo is an important part of your website , not having a professional logo prepared stymies a lot of people and delays their progress toward […] .
In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have? Or in the case of programmatic media buying, how […] .
We are working in an Industry which is changing at such a fast pace that many can’t even keep up so they just jump on the bandwagon of buzzwords and become self proclaimed experts. For instance I’m seeing a lot of Content marketers and growth hackers lately. Check out […] .
With over 150 million active users worldwide, Instagram has become such a successful marketing tool for many brands . Like Facebook and Twitter, Instagram is also a leader when it comes to social media marketing, but with the added personal touch to its followers. In addition, it’s mobile, simple […] .
Are you looking for new ways to network? Have you considered using Facebook groups to build your business ? Facebook groups offer a proven way to form lasting, productive connections that generate leads. In this article you’ll discover how to create stronger relationships with customers by networking in Facebook […] .
There is a shift occurring in the way that business is being conducted. The traditional forms of marketing and sales are slowly being phased out for an increasingly social and interactive approach. New business models have formed from this rapidly evolving sales environment and it is important for businesses […] .
You’ve probably heard of a bounce rate and chances are, you know what your website’s rate is, but many site owners just don’t know how important this number really is. So what is a bounce rate anyway and why should you be watching it? Your bounce rate is the […] .
Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m […] .
SEO, social media and email are three of the most important online tactics in digital marketing. Follow these 10 best practices for guaranteed success. The following best practices cover proven tactics in SEO, social media and email marketing. These expert tips are a great place to start when evaluating […] .
Whether for business or personal reasons, writing and blogging are important skills to have. In most professions, you will need to use your writing skills at one point or another, so how do you find inspiration? In my opinion, all businesses should have their own corporate blog. Whether they […] .
Follower count is often considered one of the vainest of vanity metrics. I can relate. I’ve had my fair share of ego tied to that golden number on Twitter, Facebook, Google+, and LinkedIn—pointing out my follower growth to a friend one day and archiving emails just as fast as I could when growth […] .
A lot more goes into developing a targeted brand strategy these days than a couple brilliant ad guys brainstorming in a room based on their personal opinions of the brand. In fact, if I may devolve into a quick mention of Sunday night’s half-season finale of Mad Men , […] .
Dear Socially Stephanie: I suck at graphic design. I’ve just never been a very visual person. Do I have to use images in my social media presence? Or could I get away with a text-based presence? Graphically Challenged In Chatanooga Dear Graphically Challenged, Welcome to the club, my friend. […] .
The digital marketeers, all and sundry, have struggled to find out the right answer to this question. How often should we post on our blog sites, and on the Facebook pages to make sure that the audience is engaged, and at the same time, spamming is avoided. Every brand […] .
I entered the corporate world three decades ago, and right from the start, I felt there was no affliction more common or damaging than Brand Schizophrenia (BS). This very common but poorly understood disease occurs when business leaders concentrate only on what they want professionally while ignoring what they, […] .
The defining feature of the millennial generation is technology. No one is surprised by this anymore, as we see the evidence ranging from the increase of deaths from drivers texting at the wheel to Pew’s research that shows that most millennials respond that technology is the most unique thing […] .
In what is likely no real surprise to savvy Web watchers, but may have been a rude wake up call to parents with kids who are all over social media, it turns out nothing is really ephemeral on the web. Evidence came recently as The New York Times reported […] .
The irony about viral content is that everyone wants a hand in creating it. From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. The reality is that it isn’t that simple to accomplish. While some […] .
For small businesses and solopreneurs, blogging couldn’t be more vital in terms of helping you to stand out as an expert in your niche, and consequently, attract the right traffic to your website. We call this ‘the top of your marketing funnel’ (gosh I think I made myself yawn […] .
Social media events serve as great tools for connecting with consumers and boosting sales. In this article, we provide you an insight on how social media events can influence the choices of consumers and help you in building brands. Create Google+ Hangouts for your Target Consumers Google+ hangouts are […] .
Instagram is an excellent medium for sharing your company’s information with the web. Its combination of aesthetics and social networking allows photos and ads to be shared across multiple platforms. Posts can be synchronized among networks such as Twitter, Facebook and the blogging platform Tumblr using Instagram’s “share” tool, […] .
Dear Socially Stephanie, I create really good content. But it’s not getting the views or shares that I’d hoped for. How can I make my content go viral? At a Standstill in Sonoma Dear Standstill, I like what I’m hearing. Content is the future. Strike that: content is the […] .
Do you use browser extensions to manage your social media? Are you looking for more browser-based tools? There are a number of options to help community managers kick normal workflows into hyperdrive. In this article, you’ll discover five web apps and extensions to turn your browser into a productive […] .
Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? To learn about haters and how to deal with them, I interview Marcus Sheridan for this episode of […] .
If you own an eCommerce store then you know how important email lists are. If you don’t know, then let me educate you. According to Custora email marketing accounted for 16% of all eCommerce orders in 2013, making it the second most popular channel after organic searches. Logically, this […] .
As a personal and professional blogger, social media advocate, and interested party in the evolution of content marketing, I thought I’d share a few paradoxical lessons I’ve learned throughout the past few years. 1. The Quality vs. Quantity Conundrum Two factors determine the duration of time it takes to […] .
You know what not to wear and what not to share on social media, but do you know what not to write with SEO? There are many things that you have to stay away from when writing your content for Google and this blog will talk about those dirty […] .
A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are […] .
As digital marketing and advertising has changed throughout over time, function has slowly gobbled up form, one clicks, like, page view and web lead at a time. It’s 2014. And Don Draper ain’t walking through the doors of your boardroom with a storyboard anytime soon. But creativity and imagination […] .
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Wi-Fi hotspots are a blessing for travelers and anyone who just wants to do a little Web surfing while having lunch or coffee in a shop. Connecting is convenient, and it helps users avoid going over their cellular data limits and getting socked with overage fees. If you’re not […] .
“Don’t do your online banking or anything sensitive on a public Wi-Fi network.” The advice is out there, but why can using a public Wi-Fi network actually be dangerous? And wouldn’t online banking be secure, as it’s encrypted? There are a few big problems with using a public Wi-Fi […] .
As you know, we’ve driven home the fact that brands’ should not just rely on one metric to measure their social media performance. We believe that all metrics must be taken into consideration when developing social media marketing strategies, including Fan Growth, posts from you and the Engagement Rate […] .
Are how to videos part of your social marketing? Are you looking for tips to improve the creation and promotion of your videos? Explainer videos are a new trend in how to videos. They help your customers and promote your product or service. In this article, you’ll find out […] .
Do you have a plan to handle negative feedback? Do you know how to measure your engagement? These issues and more are faced by many social media marketers. In this article, I’ll share research and tips to help you overcome common challenges social media marketers face . #1: Marketers […] .
Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize your updates. In this article, you’ll discover how using consistent colors, fonts and photo filters […] .
Are you ready to connect with a wider audience? Want to know the best ways to leverage social media for your small business ? If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started. In this […] .
Do you put a lot of time and effort into the content you create ? Do you want that content to be seen by as many people as possible? A master chef can present the same meal in 100 different ways, and you can do the same thing with […] .
Are you leveraging social proof to get more shares on Twitter ? Are you giving readers a one-click way to tweet your blog posts? When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your […] .
One of my good friends manages the marketing strategy for British Columbia Rowing, an NGO here on the West Coast. For the past couple months (ever since he got around to reading some of my stuff and came to realize I may actually know what I’m talking about), he’s [...]
Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year, Pinterest is looking to help marketers gain better insights and give brands the opportunity to dig deeper [...]
By Jim Belosic Published December 24, 2013 Are you using your Facebook cover photo to maximum effect? Do you change your cover image once a month, or once a year? The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include [...]
By Kerry Butters Published November 21, 2013 Do you find it hard to connect with your ideal audience using the larger social networks? Have you considered a smaller social network? In this article, you’ll find 7 niche social networks built to serve specialized markets . Why Niche Social Networks? [...]
By Michael Stelzner Published November 22, 2013 Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content? To learn how your business can benefit from StumbleUpon, I interview Nick Robinson for this episode of the Social Media [...]
By Debbie Hemley Published November 20, 2013 Are you looking for new ways to engage your Facebook fans? Do your current Facebook engagement tactics need a little more oomph? With the addition of Story Bump , getting your fans to engage with updates from your Facebook page has become even [...]
Most social media managers know the power of content marketing. By creating and sharing our best content, we generate great resources for our social feeds and huge value for our audience. But are we really getting all of the value we can out of our content? We may not be, [...]
oversee the strategy By Patricia Redsicker Published November 5, 2013 Are you wondering what the best content marketers do differently? Do you want to take your content marketing to a new level? Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and [...]
This is part two of a series. Read part one . Hopefully we all know a little about marketing analytics, at least on the periphery, so I would like to delve deeper into the analytics process. First, let me start with a little history. For a long time, companies [...]
By Linda Coles Published August 14, 2013 Are you wondering how to use LinkedIn Sponsored Updates? Does your business have a LinkedIn company page? Do you want to grow your following outside of your company page? In this article I’ll show you 6 steps for creating and measuring the [...]
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Which platform do you use most to engage with customers? Facebook — 43.07% LinkedIn — 24.75% Twitter — 20.79% Company blog [...]
By Ben Pickering Published August 12, 2013 Is your Facebook Page working for your business? Have you considered using Facebook apps, but don’t know where to start? In this article I ‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so [...]
By Cynthia Sanchez Published August 5, 2013 Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business ? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways [...]
By Estelle Shirbon LONDON | Sat Aug 3, 2013 9:50am EDT LONDON (Reuters) - The British arm of Twitter apologized on Saturday to a group of high-profile women who have been threatened with death and rape on the micro-blogging site, and announced measures to make it easier for users [...]
By Michael Stelzner Published August 2, 2013 Is fear holding you back in your business? Are you wondering what you can do to face your fears? To learn about the kinds of fears we deal with as marketers, I interview two small businesses owners for this 52nd episode of [...]
By Louise Julig Published July 17, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Do you want your company to be seen as a thought leader in your industry? Are you B2B in a niche market and wondering if social media is relevant to your audience? Drillinginfo , a software [...]
By Michael Stelzner Published July 16, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Are you looking for creative ideas to help launch your next product (or company)? Want some actionable tips to employ social media in your next launch? If so, keep reading as I explore nine ways we [...]
1) Spread like wildfire: Effective social media campaigns spread very fast. If your campaign is not spreading, it is not effective. Test the waters with micro campaigns. Learn to swim before attempting to ride the big waves. 2) NOT SPAM : Don’t just promote your site links; share something [...]
by Katya Constantine 24 May 2013 10:36 0 comments Print Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use? In this day and age, running social media promotions can [...]
We've all learnt about the need for clarity in communications. More so now, when social media communications has gained sufficient ground to become an accepted medium of effective communications. So, now, whether we send an email, register with an online subscription service, access in-house software or intranet programs, or [...]
Over 20,000 people around the world are expected to join the $1.50-a-day challenge in 2013. The initiative aims to support the 1.2 billion people around the world living in poverty, reported the SoShable website . Social media continues to ignite interest in the project, said Soshable’s Maggie Randall. A [...]
Knowing all social networks is just the minimum requirement. Here is my advice on some (un)expected traits & skills that you will need if you are seeking a position or want to excel in digital marketing. Proactive Yes, you have to be proactive in every job that you work [...]
Showing your appreciation for your customers’ support isn’t just a nice thing to do — it’s a word-of-mouth-marketing opportunity. It’s amazing what a retweet, a Facebook share or a simple shout-out can do for your word-of-mouth when you say “thanks” to your social fans. Here are three reasons. Your [...]
Today’s guest post is from Oktopost co-founder Daniel Kushner . Stop! Before you put that little widget on your corporate blog that enables people to “Like” your post, there may be a better alternative. Sure, you like the idea of having a customer give your post a little gold [...]
By Patricia Redsicker Published May 22, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Did you miss Social Media Marketing World in April? Or perhaps you were there but weren’t able to attend all the sessions you would have liked to. In this article I’ve assembled for you 15 actionable [...]
Wade Burgess, Head of North American Sales of LinkedIn and Former Senior Director, Northern Europe; Director of Sales UK will be speaking at the BABC Chicago Speaker Series Breakfast event on June 4th, 2013 at 7:30 a.m. The talk is entitled “The Power of Social Media and LinkedIn” About [...]
Takeaway: Does your company have official social media accounts like Twitter or Facebook? How do you protect them from unauthorized access? Get a few tips here and take our poll on security measures. In the past few weeks, we have seen news stories about Twitter accounts of large organizations [...]
I have teamed up with two recognized industry experts to bring an extremely valuable event to Kelowna: Grow Your Business with Email Marketing, LinkedIn & Twitter Presented by Constant Contact, Tweet4OK and Red Giraffe Strategic Sales & Marketing SIGN UP NOW Grow Your Business with Email [...]
Are you one of those people on social media who lives to “mix it up?” Then this article is for you. There are numerous ways to irritate and annoy others in real life, of course. But I’m talking about the online world — blogging started as the original place [...]
Social media is supposed to make us, well, more social. But if you’re annoying everyone you come in contact with, chances are you aren’t acting very sociably. You wouldn’t want to be committing one of the seven deadly sins of social media either. Here are the top things you [...]
By Nichole Kelly Published May 9, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Do you have customers seeking support via social media? Are people talking about your company online? Many companies simply can’t afford to hire a social support team. So what are your options to manage these conversations [...]
No one likes a showoff. But you’re doing all of these great things — delivering great service, selling great products and earning new fans. Wouldn’t those make for great stories to share? Absolutely. And as a word-of-mouth and social media marketer, it’s your job to help those stories get [...]
By Brian Honigman Published May 6, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Is your business using Pinterest to reach your audience with one-of-a-kind visuals? Are you measuring your Pinterest marketing effectively? It’s crucial that any business understands whether their time spent on a social network is generating results. [...]
If you have been trying to hire employees, chances are that you have at least considered using social media to find the right candidates. There is ample proof that social media can help fill jobs; but it depends on what kind of job you are trying to hire for. [...]
By Michael Stelzner Published March 8, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Do you create marketing videos? Are you wondering how to get people to go from passive observers to active participants? To learn how to create videos that people want to watch and get them to take [...]
By Jim Belosic Published March 7, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Do you want to know how to help your Facebook Page appear higher in Facebook search and beyond? With the new Facebook Graph Search , this is a good time to revisit your page. Here are [...]
By Michael Stelzner Published February 28, 2013 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Are you wondering how to promote an event with social media? Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way. [...]
Dissecting Apple’s Bad Quarter Ended December 2012 – Is Growth Gone? Apple shares were dumped by investors yesterday after it reported a lackluster quarter with less than 50 million iPhones sold. Apple sold 47.8 million iPhones which was much less than expected. The negative news seems to be a [...].
Social tools help you connect with readers in a more personal way. This not only gets people to trust you but also lets search engines, such as Google, know that your website is important. This results in a much higher ranking on Google, making your website easier to find. [...].
Microsoft’s Windows 8 launch was the biggest the company has done in a long time — and social media played a big role in it. To pull it off, the company had to create a unified front for a huge global brand, nurture an interested audience with everyday content [...].
It’s no secret that children are using Facebook . Although Facebook’s Terms of Service require a person to be 13 to use the social network, recent estimates approximate that 34% of 9 to 12-year-olds in the UK have a profile on Facebook. While some question just how harmful this [...].
I recently presented at Microstrategy’s iCommerce Summit in Amsterdam on the importance of looking inside to improve how to engage on the outside. Following the event, I was invited to join Peter Gentsch of Big, Michael Buck of Dell, and Andreas Bock of Telekom. The conversation explored the [...].
Social Media Best Practices [Free eBook Download] Social media use is maturing; once a playground on the peripherals of the internet, now this space has become an important hub for business. With more and more brands finding a place on social networks, many social businesses face challenges getting into the conversation online, putting [...].
Starting a business can be daunting and time consuming. If it’s just yourself or a small business it’s even harder. There is so much to do and so many things to think about. And then there are people like me saying you have to be on Social Media [...].
Editor's note: Brenna Ehrlich and Andrea Bartz have been the sarcastic brains behind the blog and book "Stuff Hipsters Hate." Got a question about etiquette in the digital world? Contact them at firstname.lastname@example.org. (CNN) -- In the wise words of Joshua Ferris, " Then We Came to the End [...].
As an on line marketing consultant, I have to constantly search out inventive ways to generate traffic to my clients' offers. It is not always easy, because every business is different. The approach I take will vary according to what industry and marketplace I am targeting. But, having said [...].
Planning a big event can be daunting. But, if you have a detailed plan, it diffuses the anxiety and becomes a step-by-step. Below is a task list template I use to create client event project timelines. Today, promoting an important business event must include a strong social media, internet [...].
According to the May 2011, Sensis ~ Social Media report some 14% of small businesses, 25% of medium businesses and 50% of large businesses currently claim to have a social media presence in Australia. For businesses that have as yet not embraced social media marketing, the main questions they [...]Click here to view full article
By Jim Belosic Published December 3, 2012 http://www.printfriendly.com" onclick="window.print(); return false;" title="Printer Friendly"> Do you want more Facebook fans without running contests or advertisements? Are you interested in increasing the engagement on your Facebook Page? If you’re looking for some creative ways to boost your brand’s profile on Facebook [...]Click here to view full article
Picture the scene: your marketing team has come up with a fantastic idea for a social media campaign. Perhaps you’re going to invite fans to send in their pictures of something, accompanied by a dedicated hashtag? Or you might decide to invite consumers to like your page on Facebook, [...]Click here to view full article
I know you’ve heard of Black Friday and Cyber Monday. To most, these are revered celebrations of online consumerism and the chance to stomp on strangers for the lowest priced television. In response to this, but also as a great idea in and of itself, #GivingTuesday has been embraced [...]Click here to view full article
Social media is gradually starting to shape the new business landscape. Both offline and online companies are beginning to take advantage of the phenomenon, which really took the internet world by a storm in the last few years. Thanks to sites such as Twitter, Facebook and YouTube, brands that [...]Click here to view full article
Sunday, November 4th, 2012, 28 views Aren’t we all looking for that one perfect social media tool? Social media is a big, messy, time-consuming and attention-sucking business. The right tools can streamline your efforts, cut down on your time spent and help you measure success. The one thing a [...]Click here to view full article
The potential of your brand reaching a wide audience these days is often determined by your company's social media presence. A strong social media strategy is vital for your company's online marketing campaign. What's the point of having a Facebook page, if you don't know how to truly engage [...]Click here to view full article
This is a guest post by Chris “Seth” Jackson. Chris operates a website called How To Run a Band , as well as being a musician in a band. I thought it would be exciting to see what a musician who is into marketing and promoting their own band [...]Click here to view full article
If you’ve begun your pursuit of success and fame via social media you’ve probably found yourself spending a lot of time on your social network of choice. There is so much great information to read and so many connections to be made – where do you draw the line? [...]Click here to view full article
Curiosity is a human trait that makes us want to discover what lies beyond the horizon, over the ocean or what can be seen and experienced from the top of a beckoning mountain. It makes humans take risks that are both life threatening and potentially rewarding and life changing. George [...]Click here to view full article
Written by Aaron on October 24, 2012 Originally published at iStrategy Conference I remember years ago, my parents read about twitter in the newspaper and asked me what it was. I had a hard time explaining what it was to them as they had not seen it before. All [...]Click here to view full article
I have never seen so much spam on social media. And I don’t just mean Twitter and all the hacked DMs. Facebook, too. Even Pinterest! I work really hard on my streams and for my clients, to ensure they’re getting real human, targeted followers to interact and engage with. [...]Click here to view full article
It’s no secret that social media is playing a bigger role in the way in which today’s online marketers increase the visibility of their clients online, from prospecting potential links, generating content, circulating media and even utilising profiles to rank for their keywords. Currently site authority is mainly measured [...]Click here to view full article
Social media is all about transparency. It's about sharing and being your authentic self. Uh-huh. Well, there are some things you should probably keep to yourself. Here are 10 of them: 1. Your phone number. There are creepy, disturbed people on the Internet with ill intentions and bad manners. [...]Click here to view full article