Every so often, Facebook hosts its f8 , a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg kicking things off, Facebook introduced a dozen or […] .
Category: Social
OAuth and OpenID Are Not the New Heartbleed
Breathless reports of a new security flaw affecting OpenID and OAuth — the technology that powers the identity logins for services such as Facebook, Microsoft, Google and LinkedIn — hit the news Friday. Dubbed “Covert Redirect,” the flaw could enable phishing sites to grab a user’s login information. The […] .
13 Odd Lessons from Digital Marketing
As a personal and professional blogger, social media advocate, and interested party in the evolution of content marketing, I thought I’d share a few paradoxical lessons I’ve learned throughout the past few years. 1. The Quality vs. Quantity Conundrum Two factors determine the duration of time it takes to […] .
Small Businesses: Is Your Website a Novelty or a Utility?
A recent post in eMarketer featured the results of two studies that inspired me to finally write about a topic which has been bothering me for a while now: at a time when consumers are making the shift to digital at an alarming rate, too many small businesses are […] .
Microsoft Patches Internet Explorer Zero-Day Vulnerability, Even for Windows XP
Microsoft had publicized widely its plans to stop supporting oldest and widely used Operating system, Windows XP after 8th April this year, which means that Microsoft would no longer issue security patches for it. A few days back, we reported about a new critical Zero-day vulnerability in Microsoft’s browser that […] .
Engagement Rate: A Metric You Can Count On
As you know, we’ve driven home the fact that brands’ should not just rely on one metric to measure their social media performance. We believe that all metrics must be taken into consideration when developing social media marketing strategies, including Fan Growth, posts from you and the Engagement Rate […] .
4 Ways Visual Design Can Improve Your Social Media Marketing
Do you have a strong visual presence on your social channels? Do you want to build better online brand recognition? Using consistent visual design elements in your social media marketing efforts helps people recognize your updates. In this article, you’ll discover how using consistent colors, fonts and photo filters […] .
A Beginner’s Social Media Guide for Small Businesses
Are you ready to connect with a wider audience? Want to know the best ways to leverage social media for your small business ? If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started. In this […] .
5 surprising stats about user-generated content
We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content). What we didn’t know was how much time they spend with UGC and how they feel about it. […] .
5 Twitter Tools to Increase Your Blog Retweets
Are you leveraging social proof to get more shares on Twitter ? Are you giving readers a one-click way to tweet your blog posts? When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your […] .
3 strategies for putting personality into content
One of my good friends manages the marketing strategy for British Columbia Rowing, an NGO here on the West Coast. For the past couple months (ever since he got around to reading some of my stuff and came to realize I may actually know what I’m talking about), he’s […]
Bet you aren’t doing this on Pinterest
Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year, Pinterest is looking to help marketers gain better insights and give brands the opportunity to dig deeper […]
25 Creative Ways to Use Facebook Cover Photos
By Jim Belosic Published December 24, 2013 Are you using your Facebook cover photo to maximum effect? Do you change your cover image once a month, or once a year? The Facebook cover photo is prime real estate for any business, and creating high-quality images. Use this to include […]
LinkedIn Introduces Showcase Pages: This Week in Social Media
linkedin showcase pages By Cindy King Published November 23, 2013 Welcome to our weekly edition of what’s hot in social media news . To help you stay up to date with social media , here are some of the news items that caught our attention. What’s New This Week? […]
7 Niche Social Networks for Strategic Networking
By Kerry Butters Published November 21, 2013 Do you find it hard to connect with your ideal audience using the larger social networks? Have you considered a smaller social network? In this article, you’ll find 7 niche social networks built to serve specialized markets . Why Niche Social Networks? […]
Twitter’s goal in IPO: to avoid becoming Facebook
(Reuters) – As Twitter Inc’s chief financial officer planned the company’s initial public offering this year, he had one overriding goal: to avoid becoming the next Facebook Inc. Twitter CFO Mike Gupta grilled banks about how to sidestep the problems that beset Facebook’s IPO from start to finish, asking […]
10 surprising superstars of Twitter
(CNN) — Everybody knows the big-time accounts on Twitter belong to celebrities — the Katy Perrys and Justin Biebers and Lady Gagas. And those are just the singers with more followers than President Barack Obama. But as the newly public social platform rolls out to investors Thursday, we’re taking […]
When one image is worth a thousand tweets
(CNN) — Meet the future. Her name is Maya Shaoolian. She is 2 years old. Maya is just learning the basics of reading and writing, but she’s a veteran of technology. She’s been using an iPad since she was 1, says her father, Gabriel Shaoolian, the founder and CEO […]
Apparently This Matters: Got leftovers? Wanna trade?
Editor’s note: Each week in "Apparently This Matters," CNN’s Jarrett Bellini applies his warped sensibilities to trending topics in social media and random items of interest on the Web. (CNN) — When I was growing up, to open my parents’ refrigerator was to take a magical journey deep into […]
What do recent events in Egypt mean for Facebook?
The recent events in Egypt have an interesting Facebook angle. The Egyptian Armed forces gave the government a 48-hour ultimatum and then the Egyptian Armed Forces followed that up with a statement on their Facebook Page . Then-President Morsi also responded on the Egypt President Mohammed Morsi page […]