Big Data also has an eye on the game. Credit: intelfreepress, CC BY-SA This article was originally published on The Conversation . The publication contributed this article to Live Science’s Expert Voices: Op-Ed & Insights . In sport we don’t just want to know who won. We now want […] .
Category: BigData
This comic book perfectly explains big data and the threat it poses to our privacy rights
Ten years ago, California State Senator Liz Figueroa raised concerns over a definitely-not-evil company called Google that had been tracking keywords through its Gmail service, servicing ads to Gmail users and non-users alike based on that data. Her worry was less over the marketing tactics, and more over the possibility that Google would keep […] .
The Future of the Internet: Futurist Speaker Gerd Leonhard at ITU World Bangkok 2013
Inspirational futurist Gerd Leonhard delivered a compelling, challenging, and at times chilling glimpse into a possible near future dominated by data, digital dependence and dramatic sociological changes. Over the next ten years, human to machine interfaces will take us far beyond connected fridges, self-parking cars and intelligent wristwatches — and at an unbelievable pace, as real life begins to outstrip fiction. Artificial intelligence will augment our bodies and extend our personalities into devices as chips as small as 5 nanometres across become fast, cheap and embedded in everything. This is the new version of the internet: the internet of everything […]
The Infusion of Brand Marketing and Big Data Analytics
The Infusion of Brand Marketing and Big Data Analytics Branding is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection […] .
Harnessing Mobile Users: The Power of Big Data in Social Apps
Harnessing Mobile Users: The Power of Big Data in Social Apps The mobile application space has exploded in recent years. This exponential growth is a result of increased demand for mobile applications that serve any need from ordering a pizza to sending sepia-soaked selfies to friends. With demand has […] .
Why Marketers Love Big Data & Hadoop
Why Marketers Love Big Data & Hadoop In the past advertising and marketing was pretty straight forward. Girls like pink and boys like blue. Women belonged in an apron and men in the garage. Furthermore, the power was in the hands of businesses rather than those of the consumers. […] .
The Los Angeles Police Department Predicts and Fights Crime With Big Data
When the movie Minority Report was released in 2002, the predicting and consequently preventing of crime was still science fiction. It was far away and criminals-to-be had not to fear about predictive analytics being used by the police. Fast-forward to 2014 and things have changed. Although we are still […] .
How Tech Trends Are Going to Affect Big Data Significantly [VIDEO]
The amount of data that can be processed within a certain timeframe depends on the technology that is used. With the amount of data being created growing exponentially, the required technology is changing as well. This will have a significant effect on how Big Data will be processed, stored […] .