After working with dozens of nonprofit organizations to help them strategize and improve the overall performance of their Facebook efforts, I’ve come to understand what successful pages have in common: Content that not only helps their target audience tell their story through engagement, but also adds real value to […] .
Tag: engagement
Media Brands Don’t Need to Fear the News Feed
To quote from the NYT piece : “About 30 percent of adults in the United States get their news on Facebook, according to a study from the Pew Research Center. The fortunes of a news site, in short, can rise or fall depending on how it performs in Facebook’s News Feed.” So, […] .
How Brands Can Get The Most Out Of LinkedIn
With over 300 million users , LinkedIn is the largest and most influential professional social network. It’s a luxurious vitrine with many experts, influencers, and decision makers looking out for what your brand is saying. Why is it, then, that brands don’t seem to be engaging with their audience? Using Socialbakers […] .
5 Ways to Grow Your Leads With LinkedIn
Do you use LinkedIn to find potential clients? Want to use LinkedIn more effectively? To grow your network, you need to build relationships and become an invaluable resource to others. In this article you’ll discover how to use LinkedIn to better connect with leads and prospects. Find out how […] .
How Researching Competitors Can Improve Your Blog Content
Do you need ideas for blog topics? Do you know what content performs best for your competitors? When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles. In this article I’ll share five ways to research your […] .
If you don’t like algorithmic filters, you’re probably not going to like the future of Twitter
A A Permalink to If you don’t like algorithmic filters, you’re probably not going to like the future of Twitter Summary: Twitter appears to be set to move forward with its plans to algorithmically filter or re-order your timeline — for your own good, of course — despite a […] .
Content Creators Flee From YouTube, Flock to Facebook for Videos
One of the most interesting data pulls we have done in a long time shows that YouTube is coming under increasing pressure to maintain their status as a major distributor of video content. And where are marketers increasingly going for sharing video content? Yes, that’s right, Facebook. Socialbakers analyzed over […] .
These Brands are Great Storytellers and Excel at Social Customer Care
Achieving Socially Devoted or Smart Storyteller status is tough, and for good reason. It’s extremely difficult to excel at both customer care and producing top-notch, engaging content, frequently. The recently-launched Smart Storytellers benchmark measures content performance by industry and page size that perform in the top 25% against the competition; […] .
How One Business Increased Facebook Fans by 200 Percent
Do you want to grow your Facebook audience? Have you thought about using giveaways to educate your customers? Great Lakes, a student loan service, used a Facebook giveaway to educate borrowers and open the lines of communication on a topic they suspected was confusing for their customers. In this […] .
How to Repurpose Blog Content for Social Media
Do you spend a lot of time writing blog posts and creating social media content? Ever feel like you don’t have enough time to focus on both? The solution is simple: repurpose your blog content by using it in new ways on social media. In this article I’ll share […] .
How to Use Google+ Hashtags for More Exposure
Do you want to reach more people on Google+? Are you using Google+ hashtags? Google+ hashtags make it easier for people to discover your content, even if they’re outside your circles. That added visibility gives you greater overall reach. In this article you’ll discover how to find hashtags to […] .
How Restaurants Can Use Social Media Effectively
How Restaurants Can Use Social Media Effectively A question for you: why has the McDonald’s corporation been able to sustain dominance in the restaurant world for so many decades on end? Is it because they serve the best food? The answer to that should be an obvious “Not even […] .
Learning to listen: 6 huge benefits of paying attention to your community
Learning to listen: 6 huge benefits of paying attention to your community It often takes an outsider’s perspective to learn about new opportunities, whether they take the form of flaws, bugs, or unique use cases. The most valuable opportunities often come from customers themselves — the people who are […] .
How Brands Are Winning With Vine Videos: 10 Examples
Do you use Vine as part of your Twitter marketing? Have you seen how other companies are using it? Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value. In this article I’ll show you 10 fun ways companies are using Vine in […] .
How to Remove Fake Facebook Fans
social media how to Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the […] .
How to save 6 hours a week on social media planning
This post originally appeared on the Buffer blog . You know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something on Twitter , but you have no idea what to post . I’ve been there […] .
The Infusion of Brand Marketing and Big Data Analytics
The Infusion of Brand Marketing and Big Data Analytics Branding is a representation of the market identity of a company. It is a tool by which a company is able to build their own identity, to communicate what their products are, the quality of their services and the projection […] .
9 Social Media Leaders Reveal Brands’ Biggest Social Media Content Mistakes
9 Social Media Leaders Reveal Brands’ Biggest Social Media Content Mistakes It’s no secret, content is king, and brands produce mountains of social media content to feed their marketing campaigns. What’s a secret is that many brands fail, even with huge budgets and ostensibly the best social media marketers […] .
What Does Ecommerce Mean for Social Media’s Future?
What Does Ecommerce Mean for Social Media’s Future? This past week, several mobile users reported the presence of a “Payments and Shipping” option on Twitter through it’s Android app. While the option itself serves no function, as of this writing, it’s safe to assume that the social media mogul will soon integrate some form […] .
Instagram users interact with brand posts at double the rate of Facebook users
Summary: Social media analytics numbers show that in the second quarter, Instagram users engaged with brands’ posts at twice the rate that Facebook users did. Photo by Oleg Doroshin/Shutterstock It looks as if Instagram users love themselves some brand ads: According to Ad Age , in the second quarter of […] .