With December just around the corner, the end of the year will be here before you know it. 2014 has been great, but we’re already on the hunt for what’s up and coming in the world of marketing and social media in 2015. According to this article by FastCompany […] .
Tag: engagement
[Presentation] When Big Data and Predictive Analytics Collide: Visual Magic Happens
Transcript 1. Insights – Analysis – Content Engineering 1 When Big Data and Predictive Analytics Collide: Visual Magic Happens 2. The Problem: Massive data explosion (mobile, social, wearable, cloud, m2m etc.) and brands are struggling to make use of this data. 2 4. PREDICTIVE ANALYTICS 4 Predictive Analytics enables […] .
How to align your social strategy with the rise of private sharing
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into a different perspective, shedding light on alternative trends and how these can affect social media strategy and performance measurement. How do people share? It is […] .
Measuring the Right Social KPIs
Tracking engagement is important, but there are right ways and wrong ways to do it. Finding the right type of engagement measurement for your brand’s Facebook® Page depends on a few factors: your industry, business goals, revenue model, and the makeup of your Facebook Page Posts. We’ve analyzed tens of […] .
6 Social Media Monitoring Tools to Track Your Brand
Tweet Do you monitor online conversations? Are you looking for new tools to track your mentions? Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying. In this […] .
Social Sharing Habits: New Research Reveals What People Like to Share
Tweet Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)? Do you wonder which social channels’ users share most frequently? In this article you’ll discover the most recent findings about what […] .
Meet the startup that wants to create the first game to get FDA-approved to treat ADHD
There are many reasons to love video games: They’re wonderful resources for fantasy, fun, social engagement (mostly) and an overall great way to let loose. But video games can do more than just provide hours of entertainment. Akili , a California-based startup, is hoping to create the first therapeutic […] .
How to Discover Analytics With the Google+ Dashboard
Tweet Do you know how your Google+ business page is performing? Are you using Google+ My Business analytics? The Google+ Dashboard has greatly improved the analytics it offers for its platform. In this article you’ll discover the Google+ Dashboard and the analytics included in each option . Discover how […] .
Four Steps to Simplify Your Daily Social Media Activities
Tweet Do you engage with your audience on multiple social platforms? Do you want to work more efficiently? Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time. In this article you’ll discover how to create a social […] .
Do Your Social Media Homework: 3 Ways Clients Can Get Involved
March 04, 2015 Lauren Mikov Sometimes when I manage a company’s social media accounts, my client will ask for homework. “What can I do to contribute to my social media presence?” They want to get involved beyond the tasks I include in their contracts: sending me anecdotes, info, and […] .
Snapchat Discover: Is Bite-Sized News Just for Kids?
March 05, 2015 Leslie Nuccio Snapchat’s fairly well-known at this point for bucking the trend, and Discover is no exception. The company that famously turned down a $3B offer from Facebook took a swipe at them in its Discover launch blog post, declaring, “This is not social media. Social […] .
6 Measurement Tips from the Content Marketing Experts
March 05, 2015 Kate Boyce You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social media storm. You’re sure of it…at least…you think it will. Then ‘that’ question pops up – ‘How is it […] .
Setting Up a Drip Marketing Campaign for B2B Social Media
March 05, 2015 Anand Srinivasan According to a survey report published by digital marketing company Regalix in January this year, close to 92% of B2B companies now shared content over social media. But is this getting them the necessary dividends? The survey of top level executives from B2B firms […] .
6 Ways Financial Brands Can Use Social Media Effectively
February 16, 2015 Marcus Taylor With over 1/6th of the planet’s population connected to social media sites, it’s unsurprising that businesses across all sectors are keen use these platforms to engage with potential customers. Over the past few months, I’ve been doing a lot of research on how brands in the […] .
Context Has Awakened Mobile as an Active Shopping Agent
The ‘Mobile Commerce Playbook’ is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree’s site , and don’t forget to download the full Mobile Commerce […] .
How Innovators are Reinventing the Retail Experience
Retail Tweet Share We look ahead to the big retail trends of 2015 and this year’s SXSW lineup 2015 has already been an exciting year for retail innovation, with everyone from large brands to small merchants thinking of new ways to connect with their digital consumers. With this in […] .
5 Tricks to Get Your Social Content Up the Pecking Order
February 17, 2015 Emily Hunt There’s so much brilliant content floating around social media, and if you want yours to generate high levels of engagement and interaction then you’re fighting for air against millions of others. However, there are a few simple tips and tricks that I’ve found work miracles […] .
How to Make Sure Your Brand Is Tracking the Right Data on Social Media
February 17, 2015 Sofie De Beule Social media can easily distract you from the things that matter. Due to the large volume of incoming messages, brands fail to take the right actions when it comes to handling online complaints. Beyond tracking information about brands, how can they make sure […] .
Yik Yak’s growth flatlined after funding, but why?
Yik Yak, the app t hat’s becoming a social media staple on college campuses in the U.S., saw its downloads dip and flatline right around the time it announced its $62 million Sequoia funding round in December. It’s still early days for the young company, so what’s happening? I pulled the stats from app analytics […] .
The viral content problem: Many people don’t care whether it’s true
Craig Silverman, the author of a book about journalism and fact-checking called Regret The Error and a column by the same name at the Poynter Institute, has come out with a major report on the problem of online hoaxes and misinformation, a study he did for the Tow Center […] .